Video email is different
Video email grabs the customer's attention. You can literally look into their eyes and develop a relationship with that person, engaging them on a level that simply isn't possible with a typical email.
Not surprisingly, practical research has been able to demonstrate the power of video over other forms of communication:
- "Video email marketing reaps 280 percent higher returns than direct mail." -- Gartner Research
- 63.9% of 5,000 people watched a video sent via email to completion. The average email viewer will only spend 8 seconds reading an email – Marketing Vox
- "Good service is not enough. A customer who is 'emotionally connected' to your place of business is likely to spend 46% more money than a customer who is merely ‘satisfied' but not emotionally bonded." -- Gallup Survey
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